Your next client, customer or prospect will most likely find your business online. That’s why every business, big or small, is now looking for ways to boost its online presence. It can help you capture more sales and revenue and reach a global audience. The key to a strong and sustainable online presence lies in digital marketing. Having a robust strategy with the support of a digital marketing company can give you a competitive edge in the market. Did you know that 63% of businesses have increased their budgets for digital marketing this year? So it’s time for you, too, to avail digital marketing services to enhance your presence.
Here are a few ways to get started:
1. Think Beyond your Website
It’s exciting when your website is finally live, and you’ve checked all the boxes. It’s a responsive design, SEO-friendly content, and intelligent UI/UX features. However, there’s a lot more you can do to improve your digital visibility. Use Google My Business and include this in your SEO strategy. Even if you’re a local business, add all details and make your listing as attractive and appealing as possible. It’s the next best thing after your website to get noticed online.
2. Work Towards Engaging your Audiences on Social Media
Simply having profiles on Facebook, Instagram, Twitter, and LinkedIn isn’t enough anymore. If you’re only posting festive wishes or adding a one-odd post in a month, it’s time to ramp up your online marketing for social media. Invest in creating value-driven engaging posts that make a difference. You can cultivate an online community with your content and enhance your web presence. In addition, social media can get you many word-of-mouth referrals – when customers post about you, you automatically reach many more people in the long run. Remember, 93% of people will read online reviews before buying anything!
3. Leverage Paid Advertising
If you’ve never included paid Google Ads in your online marketing strategy, the time is now! Create an approach that empowers you to get visibility in front of your prospective customers. It also helps build brand awareness and target specific users interested in your products or services. Start with Google Display Ads or Google Search Ads to ease into the process of paid advertising and get familiar with the territory! Google holds 92% of the total search engine market share and, thus, must be your first stop for paid ads. Don’t forget – that digital ads can help increase your brand awareness by 80%.
4. Use Email Marketing – It Still Works
Although this is one of the oldest tricks in the book of digital marketing services, email marketing still offers excellent value and is a cost-effective means to boost your online presence. Did you know that around 99% of email users open their mail at least once daily? If you can reach out to your existing and prospective customers via email, you can increase your visibility extensively in 2023. To engage your audience, you can send emails with new offers, product launches, company newsletters, updates, and more.
5. Build a Strong Content Marketing Strategy
If you’re a B2B company, 65% of your buyers will see your website as the most crucial content channel. They also consume a lot of branded content through the site; thus, your content strategy plays an essential role. It can help you build trust in the market and interact with your customers. This can include creating multiple assets like blogs, videos, social media posts, white papers and more, hosting them on numerous digital channels to get discovered online. In addition, try sharing your brand’s story, purpose, benefits, and value with your customers.
Here are a few ways to get started:
- Create and share lots of videos, as it’s a highly effective digital marketing tool
- Increase your credibility by keeping your online reviews up to date – encourage every customer to post a review
- Measure the return on investments with your digital marketing agency’s support
- Look for the best link-building opportunities that will benefit your website’s SEO
- Don’t neglect mobile – whether you’re planning ads, websites, or social posts
- Run lots of A/B testing to gain valuable insights
- Get influencers to promote your products or services
- Publish the best customer testimonials on maximum platforms
- Use digital marketing tools that can support your vision
Globalion is a digital marketing company specialising in online marketing for B2B and B2C brands. We help you enjoy a rewarding online presence with our continuous efforts to stay up-to-date in the digital world. If you’re looking for digital marketing services at affordable prices with desirable results, contact us for a no-obligation quote!
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